When Silvina stopped colouring her hair, she wanted to feel free — not older. Yet she soon discovered how difficult it was to care for naturally grey hair. Most purple shampoos were harsh, overly pigmented and left her hair dry or tinted blue. So, she decided to create what she couldn’t find: a gentle, nourishing grey hair care line that celebrates silver strands instead of hiding them.
Silvina LONDON was born from that vision — crafted with naturally derived blue and purple pigments that neutralise brassiness while being kind enough for every wash. Enriched with coconut, hemp seed and rosehip oils, and soothing aloe vera, each product hydrates deeply while enhancing the natural glow of grey hair.
As a grey-haired model and influencer based in London, Silvina knows first-hand the beauty and challenges of going grey. Her goal is to help others embrace this stage with pride and simplicity — feeling elegant, confident and beautifully themselves.
Today, Silvina LONDON has become a much-loved choice among those who want their grey hair to feel soft, luminous and full of life. It’s not just hair care — it’s a movement towards ageing gracefully and joyfully.
For your customers, Silvina LONDON offers more than results. It offers a message: Your grey hair isn’t something to cover. It’s something to celebrate.