One honest article per product

Fermented apple juice with 'the mother' - a kitchen staple turned supplement. The honest story of what apple cider vinegar is, where it comes from, and the claims we refuse to make.

The little Antarctic shrimp that carries omega-3 in a different form to fish oil, plus the red pigment astaxanthin. What krill oil is, the authorised omega-3 claims, and the allergy to mind.

Creatine is in your muscles already, and in every steak. The most-researched sports supplement there is - what it actually is, the one authorised claim, and how to take it.

Magnesium runs hundreds of quiet jobs in the body, yet the modern diet often falls short. What it is, the forms that absorb best, and the claims that are genuinely true.

Moringa oleifera — the 'drumstick tree' of the Himalayan foothills, whose leaf is one of the most nutrient-dense greens in the kitchen. The story, the facts, and how we put it in a capsule.

Two green powders, often shelved side by side, frequently confused. One is a true algae with a tough cell wall; one is a cyanobacterium the Aztecs scooped off a lake. Here's the honest difference.